SEO (Search Engine Optimization)
Get Professional SEO to Grow Your Online Presence
Partners
Partner with a Leading SEO Company in Los Angeles
At True North Social, our goal is to help businesses like yours increase their ranking on search engines like Google (yeah, let’s throw Yahoo and Bing in too). We do this by working hard to help you rank for some of the most coveted keywords in your industry.
At True North Social, our goal is to help businesses like yours increase their ranking on search engines like Google (yeah, let’s throw Yahoo and Bing in too). We do this by working hard to help you rank for some of the most coveted keywords in your industry.
- Content Writing
- Technical SEO
- Link building
- Search engine submission
- On-page optimization
Rankings
Our Proven SEO Process for Enhanced Rankings
To boost ranks, we do website audits, keyword research, and on-page optimization. We perform technical adjustments and off-page techniques for long-term development and visibility. Continuous monitoring keeps your site successful.
Initial Consultation
We start with a free SEO analysis to understand your current online presence and identify areas for improvement.
Keyword Research
We start with a free SEO analysis to understand your current online presence and identify areas for improvement.
Content Creation
Our content team develops high-quality, keyword-optimized blogs and articles to attract and engage your target audience.
On-Page Optimization
We optimize your website’s content and backend structure to improve its search engine ranking.
Link Building
We implement a strategic link-building campaign to enhance your website’s authority and credibility.
Monitoring and Reporting
We continuously monitor your website’s performance and provide regular reports to inform you of your progress.
General Steps
Our Search Engine Optimization Approach - General Steps
Step #1 - Keyword Research
Keyword research is the most important first step to optimizing any website in any industry. It is the front-line soldier without which your remaining troops can’t follow into the proverbial battle of search engine rankings. The keyword research for your website takes more than a simple search on keyword generators. It takes careful planning to strike the right balance of short-tail and long-tail keywords which are then used within the content towards your brand’s specific needs and target customers.
The search engine optimization specialists at True North Social use multiple to generate the most valuable keywords. We also pull keywords that are performing well for your competition and use them to your advantage.
Step #2 - Understanding competition in SEO
Ah, competitors. The bane of your existence. They are constantly stealing away your prospects (and rankings) leaving you stranded with a group of skeptics that have to work tirelessly to convert. But you have an opportunity here—you can use their best tactics, too.
But here’s the catch: we can’t simply copy everything your competitors do—this would only make your brand image a patchwork of your competition’s methods. The trick is to understand your business goals, research your competition and create a strategy with only the best possible practices for your business’s individual needs—something we excel at.
Step #3 - On-page SEO
On-page SEO is the process of optimizing the content on the web pages to rank higher in search engine results. The problem with doing this type of SEO on your own is that you will need to stay up to date with the recent trends and algorithm changes that rule the ranking criteria. With the SEO specialists at True North Social, we make sure that your on-page outdoes the competition by a mile. We often tell clients “the magic is in the on-page.”
Step #4 - Off-page SEO
While the on-page SEO refers to the best practices in the content on your website itself, the off-page SEO refers to the methodologies you can use to increase your search engine rankings. This allows search engines to better evaluate the relevancy of your website by checking if others find your website useful and assessing if your website should be ranking higher or lower. This is an essential step, which needs to be paired with a strong content strategy; to boost your rankings in a short time.
Step #5 - SEO strategies
Without an SEO consultant service to help guide you through the thick marshes of the many SEO strategies, you can easily get lost and stray into practices that may have worked well for others but may not be the right fit for your business. True North Social can analyze your business and sift through the best methodologies and use one that would bring you the best results.
Step #6 - Blogger outreach and Link Building
In the world of organic marketing, content is king, and backlinks are queens. Together, the two have enough power to completely change the game raising a website from obscurity to prominence.
True North Social increases blogger outreach by posting your best content on relevant sites and linking back to your landing page(s). Link building gives your website greater exposure to a larger market both nationally and globally.
Step #7 - Local SEO Los Angeles
Apart from a well-designed website, well-optimized website content is key to increasing your online presence. And if you own a local business, your local Los Angeles SEO needs to get the people’s attention in the geographic location of your business. The main difference here would be the type of links you (or preferably we) would be focusing on. To ensure that your Local SEO reaches the people in your target audience, you need localized website optimization with expertise, technical know-how, and experience with both SEO and local SEO.
Step #8 - Lead generation SEO
SEO and lead generation are not considered part and parcel of the same deal. While search engine optimization is thought to solely include practices that help a website rank higher in search results, lead generation is, as the name implies, the method of generating new leads for your business.
But ultimately, both have the same end goal—converting prospects into valuable leads and hopefully paying customers.
With the online marketplace becoming more user-oriented, the competition has become more challenging than ever, and an intelligent strategy must be developed that delivers a strong impact. Enter lead generation SEO, the combination of two challenging strategies that can help improve your website’s visits, engage users, generate leads, increase conversion, and amplify your revenues.
